• Cadillac's design team hired tech companies Territory Studio and Rightpoint to create the user interface found on the 2023 Cadillac Lyriq's 33-inch LED display.
  • Territory Studio's other project include movies like Ready Player One, Guardians of the Galaxy, The Martian, as well as several video games and other automotive advertisement.
  • The electric Cadillac Lyriq is expected to go into production in late 2022, and its design direction will be shown at the virtual CES technology show on January 12.

    Who turns all the ones and zeros behind the computing power in new-car infotainment and driver information screens? Nerds, of course. In the case of the upcoming 2023 Cadillac Lyriq luxury EV, it's the same team of smarty pants who created the design for interfaces in video games like Cyberpunk 2077, Forza Motorsport 6, and Need for Speed Heat.

    Read Full Story At caranddriver.com >>