Koenigsegg will not stoop to the low some other carmakers have by building a watered-down version of its cars for mass consumption — that is, a “high-performance SUV.”
As many supercar-makers will tell you these days, building an SUV bolsters sales of higher-end products, which don’t sell in large volumes. Of course, the adverse affect of building an SUV is it arguably diminishes the brand’s enthusiast image in favour of appeasing buyers.
Koenigsegg has just ventured into four-seater territory with its new Gemera, but CEO Christian von Koenigsegg says that’s as far as he’s willing to go when it comes to mass-market practicality, according to a recent interview with YouTuber Misha Charoudin.
Koenigsegg “has never been a great fan of SUVs” because he likes “sporty behavior” while driving. According to Christian, the idea of a performance SUV is an oxymoron, and he thinks car manufacturers are building these vehicles with bad vehicle dynamics and then trying to fix it after the fact.
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