As the automotive industry truly starts to turn its attention to limiting and eliminating tailpipe emissions that cause pollution, new studies bring forth a new challenge: tire particle polllution. No, tires don't create emissions themselves, but as they wear down, the dust and particles they shed create unhealthy nonexhaust emissions. It's not good for the planet, nor our lungs.



Enter the Tyre Collective and its future tire concept, which is designed to suck up these pollutants as the tire rolls. The James Dyson Award organization announced its winners in the UK this week and the group of innovative thinkers took home one of the accolades for its contraption that eliminates 60% of tire pollution as the car rolls. We don't have a name for the device, but essentially, it acts like an air filter to capture nonexhaust emissions before they enter the atmosphere. As the tire rolls, the filter sucks up the particles that manufacturers can even use to create new tires, according to the Tyre Collective.

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