·        GM Ventures, alongside other established auto-industry manufacturers, has invested $50 million in Envisics, a startup re-creating the head-up display.

·        Using automated reality, the Envisics technology projects a hologram onto the road to highlight other vehicles, pedestrians, and project route navigation.

·        GM Ventures said that this technology could make its way into the forthcoming Cadillac Lyriq EV.

Envisics, a little-known startup, is reimagining what the head-up display can be, and its work has gotten the attention of some big players in the automotive space. Companies including GM Ventures, the corporate venture arm of General Motors, along with supplier Hyundai Mobis and several others, have invested $50 million in Envisics, the startup announced today.

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