Having worked for Daimler AG for 26 years, seven of them as the successful CEO of the company's in-house hot-rod shop, Mercedes-AMG, it's fair to say that running storied British sports car brand Aston Martin was not a career move Tobias Moers had ever considered. But when billionaire Canadian businessman Lawrence Stroll—who was assembling a consortium to buy the 16.7 percent stake in the troubled automaker that would make him executive chairman—called Moers in January 2020 to discuss the idea, the German was intrigued.

"How many brands are there that are still independent, where you can create something more sustainable, build something better?" says Moers of Aston Martin, which despite struggling in the aftermath of an unsuccessful IPO in 2017, was still producing fast, good-looking cars with unique character and charisma. "And I thought,'Yeah, why not?' " 


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