·        Reuters reports that Apple will start producing an electric car, targeting 2024 to start production, citing unnamed "people familiar with the matter."

·        This Apple EV would be powered by Apple's monocell battery technology, which could yield more capacity in the same space as a traditional battery pack.

·        No news on if Apple will manufacture the vehicle itself or work with a third party.

Apple has long been rumored to be working on a car, even before everyone got excited about EVs. According to a new report from Reuters, that vehicle might finally be coming to fruition in 2024.

Reuters reported that the Apple car will start production in 2024 and will feature “next level” battery technology. The report doesn’t specify if Apple will build the vehicle itself or look to partners for the actual manufacturing of the EV, but it does say, citing "two people familiar with the effort," that it's going to be a personal, mass-market vehicle rather than a robotaxi or commercial vehicle.

Apple's car plan, under the code name Project Titan, has been an open secret in the automobile and tech world since its inception in 2014. The tech company snatched up vehicle engineers from Porsche, Tesla, and other automakers, including Alexander Hitzinger, who recently left the company and returned to the VW Group to head its own Project Artemis.

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