The Bronco was introduced for 1966 as a direct competitor to Jeep. Ford interviewed Jeep owners to see what they didn’t like about their vehicles, and engineered those improvements into the Bronco. Ford says it did the same this time, once again to try and out-wrangle the Wrangler.
The original Bronco was later joined by the smaller Bronco II, and now alongside it is the milder Bronco Sport. The first Bronco also came as a pickup truck, but so far, there’s no official announcement of one to tackle Jeep’s Gladiator.

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