Those blue arrows aren't on the road.
The teaser campaign for the next Mercedes-Benz S-Class continues. Actually, this isn’t much of a teaser since we’ve already seen a preview of this technology. We’re talking about the very cool augmented reality head-up display (AR-HUD) the new luxury flagship will feature, but whereas previous glimpses were part of larger teaser vids, this new clip posted to Facebook is all about the AR system. And it’s creepy brilliant.
What is creepy brilliant? In short, it’s seeing a computer-generated image of an arrow projected onto the windscreen that swoops, banks, and generally flies across the glass while you navigate a roundabout. It’s red lines outlining the edge of a corner as you go around. It’s weird glowing lights appearing under cars you’re following. And yes, it’s floating chequered flags hovering at places you mark as destinations. These are all functions of the Merc’s AR-HUD that we see in this new video.
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