·
General
Motors filed a lawsuit Friday in a California federal court accusing Ford of
trademark infringement and unfair competition.
·
GM
says that the BlueCruise name that Ford chose for its hands-free driving
technology is too similar to Super Cruise, GM’s driver-assistance system, and
Cruise, GM’s autonomous vehicles division.
·
Ford
says that “cruise” is a common automotive term and that “it’s like GM trying to
own the term ‘hybrid,’” providing a list of other companies with products that
feature the word.
In April, Ford announced
that its hands-free driving system would be dubbed “BlueCruise” and would
become available starting with 2021 model year F-150 trucks
and Mustang Mach E crossovers. But General Motors has taken
exception to Ford’s name choice. GM, along with its autonomous-taxi subsidiary
Cruise, filed a lawsuit in a federal court in California on Friday in an
attempt to prevent Ford from using the BlueCruise moniker, according to a
report from Reuters.
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