GM Sues Ford over BlueCruise Name For Hands-Free Driving Tech

 


ยท        General Motors filed a lawsuit Friday in a California federal court accusing Ford of trademark infringement and unfair competition.

ยท        GM says that the BlueCruise name that Ford chose for its hands-free driving technology is too similar to Super Cruise, GMโ€™s driver-assistance system, and Cruise, GMโ€™s autonomous vehicles division.

ยท        Ford says that โ€œcruiseโ€ is a common automotive term and that โ€œitโ€™s like GM trying to own the term โ€˜hybrid,โ€™โ€ providing a list of other companies with products that feature the word.

In April, Ford announced that its hands-free driving system would be dubbed โ€œBlueCruiseโ€ and would become available starting with 2021 model year F-150 trucks and Mustang Mach E crossovers. But General Motors has taken exception to Fordโ€™s name choice. GM, along with its autonomous-taxi subsidiary Cruise, filed a lawsuit in a federal court in California on Friday in an attempt to prevent Ford from using the BlueCruise moniker, according to a report from Reuters.

Read Full Story At caranddriver.com >>

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