So, it would be cheaper if you drive your car by yourself?

The global automotive industry is changing. The automakers are now forced to build greener cars and, in turn, the customers want more and more features onboard their vehicles. The coronavirus pandemic, Brexit, and chip shortage aren’t helping the situation, that’s for sure. However, the changing times create not only challenges but also opportunities - and Volkswagen already has an idea how to boost its profitability in the new normal.

VW’s sales and marketing boss Klaus Zellmer recently gave an interview to TopGear and discussed the manufacturer’s strategy for the next decade. He acknowledged over-the-air updates are a huge opportunity for automakers and painted a very different, though logical, picture of what the car buying experience could look like in the future.

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