·        A new survey conducted last month by Automotive News about the global chip shortage finds that almost everyone in the auto industry thinks it's a big problem.

·        Today, according to the survey, 53 percent of respondents said they source their chips from outside the U.S., and 55 percent are looking for alternative chip sources outside the country.

·        Changes are happening, of course, from temporary production pauses and a shift to models that are either in high demand or require fewer chips.

The auto industry is fully aware just how bad the current chip shortage is. Anecdotally, this has been clear for a while. Ford CEO Jim Farley, for example, recently said that the chip shortage is "perhaps the greatest supply shock" he's ever seen. Automotive News used that quote in a new survey of automakers and suppliers called Examining the Global Chip Shortage, which gives us plenty of survey data to back up the feeling that this is a big, big deal.

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