·        Former Porsche race car engineer who worked more recently with the Apple self-driving group, is heading up the VW Group's Project Artemis.

·        Alexander Hitzinger and Project Artemis are tasked with taking on Tesla.

·        The group will reportedly build an electric SUV from the ground up that is set to be produced in 2024.

Alexander Hitzinger helped develop the hybrid Porsche 919 race car that dominated Le Mans in 2015, 2016, and 2017, and then headed to Apple to help it work on its self-driving-car ambitions. Back with the VW Group, he and the Project Artemis team are going to build a new electric vehicle, and Reuters reports that the team's goal is to take on Tesla.

The premium vehicle Hitzinger and the team are working on is set to go into production in 2024 and will take the form of Audi, Bentley, and Porsche EVs based on the group's PPE (Premium Platform Electric) underpinnings.

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