Kia has been killing it lately. The brand recently launched a number of great vehicles like the Telluride crossover, the K5 saloon, the Seltos, the restyled Sorento, and many more. But that impressive product onslaught is only part one of what Kia's global CEO, Ho Sung Song, calls "Plan S."

Kia will officially roll out Plan S (the "S" meaning "Shift") early next year. According to a report from Automotive News, Song wants the brand to be "more dynamic, stylish, and inventive," with a stronger emphasis on electric vehicles. Kia promises a lineup of at least 11 EVs by the year 2025, backed in part by a massive $25 billion investment.

"We have to prepare ourselves with advanced countermeasures for all these," Song said in an interview. "We will try to set up our new customer target together with our brand relaunch."

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