·        Aston Martin introduces its first own-brand racing simulator, the AMR-C01, built in collaboration with high-end maker Curv.

·        Users willing to pony up the equivalent of $74,000 can virtually drive various Aston Martins of their dreams, or choose such rides as a Ferrari SF-15T Formula 1 car.

·        Racing against rivals and participating in e-motorsports are also possible, Aston says.

For automakers, the gap between real and pretend is shrinking to the point of near-invisibility. Car and Driver got to experience Aston Martin's forthcoming Valkyrie beyond-hypercar in the Red Bull Racing F1 team's simulator last year—with several wrecks that would have cost several million to fix in the real world canceled by judicious use of the reset button. Now the British sports-car maker is collaborating with high-end sim maker Curv to give affluent buyers the chance to have their own not-quite-Aston experience.

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